Recent research found that AI-enabled tools send voters to official state election websites less than half the time, often pointing them to crowdsourced or unofficial sources instead. This resource translates that finding into practical fixes: structuring content, using clear plain language, and applying consistent site conventions so your official site is more likely to be the one AI platforms surface and cite. That matters for election security as much as voter service. A well-structured, easily verified official site is harder for a spoofed or impersonator election site to compete with, and it closes the gap that bad actors and unreliable AI answers can otherwise fill with confusion. Take a pass through your own site with this checklist in hand, especially if your office hasn’t touched its structure or metadata recently.
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